If your calendar is looking a little too open, or your booking board has more white space than it should… Your website might be to blame. And no, it’s not the algorithm. It’s not the economy.

It’s not "just a slow season." It’s your online presence — and more specifically, your website — that’s probably turning people away (or not attracting them at all).

Let’s not sugarcoat it: Your website can either be your best salesperson…

Or a silent business killer.

If your site looks outdated, loads slowly, is confusing to navigate, or just doesn’t feel professional — people notice. And they bounce. Straight into the arms of your competitors who do have their online game together.

We get it — websites are kind of like closets. You launch one, feel great about it… then three years go by, trends shift, your business evolves, and suddenly, it’s full of things that no longer fit.

So how do you know when your site needs more than just a touch-up?

Here are some clear signs your website might be stuck in the past — and holding your business back.

We live in a scroll-on-the-go world. People are researching, shopping, booking, and bingeing — all from their phones. So if your site looks wonky, loads slowly, or makes users pinch-and-zoom to read anything... they’re out.

We’re gonna say it straight: you need a website. Whether you’re running a business, launching a side hustle, offering a service, or just trying to show up professionally online — people will absolutely judge you by your digital presence.

But here’s the catch…

Just because you need a website doesn’t mean you should build it yourself.