Your website isn’t a crockpot—you can’t set it and forget it. If your online home still has last year’s hours or promotions, you’re leaving money on the table. Here’s how often you should update your website—and why “never” isn’t a strategy.

Your website copy is your digital handshake. Stiff, jargon-heavy words push people away, while clear, down-to-earth writing builds trust and connection. Here’s how to write words that feel like a handshake — and why letting a pro handle it can save you time and win more customers.

The right photo can turn a browser into a buyer. Discover what to capture (and what to skip) when selecting images for your website—and learn why authentic, story-rich photos matter most.

A website should work as hard as you do — not just sit there looking pretty. Learn why your small business site should be a functional marketing tool, not just a shiny online trophy.

Being online isn’t just for big cities. Small-town business owners have the heart—now it’s time to match that with a digital presence that works. Here’s what they’re getting right, and where there’s room to grow.