How Often Should You Update Your Website? (Spoiler: More Than Never)
If your website hasn’t changed since your cousin’s wedding in 2018, we’ve got a problem, partner. Way too many small-town businesses treat their website like a billboard—put it up once, hope it works forever, and forget it even exists. But unlike a billboard, your website is supposed to work. It should breathe, shift, and grow alongside your business.
So… how often should you update it?
We’ve got a simple answer: More often than you think.
Monthly: Light Touch-Ups
Here’s a breakdown that even your busiest season can handle:
Add or update:
- Business hours (seasonal? holiday closures?)
- Photos or specials
- Reviews or testimonials
- Upcoming events or news
- Blog posts (😉)
Fresh content signals to Google that your biz is alive and thriving. Plus, your customers appreciate up-to-date info—especially travelers and locals trying to plan ahead.
Quarterly: Check Under the Hood
Take a peek at
- Broken links (especially contact buttons or booking links)
- Staff bios or team changes
- Service lists and pricing
- Menus, amenities, or product offerings
Things change. Even small things. And if your website doesn’t reflect those changes, your customers are flying blind—or worse, misinformed.
Annually: The Big Picture
Ask yourself:
- Is this site still “me”? (Branding, voice, colors?)
- Does it look modern on mobile?
- Is it working hard or just sitting pretty?
- Am I proud to share it?
If you’re cringing when someone asks for your web address, it’s probably time for a bigger update—or maybe even a full refresh.
When your website stays updated, people keep checking it. They trust it. They use it. That means fewer phone calls asking about your hours, fewer emails chasing down event info, and more customers showing up already sold on what you offer.
Every update you make—big or small—adds value for your visitors and your business. Over time, your site becomes a reliable hub your customers depend on. That’s how you turn your website from a chore into a champion—saving you time, building trust, and making your business look downright sharp online.
Let your website do some of the heavy lifting. You’ve got enough on your plate.