Photos That Sell: What to Capture (and What to Skip) for Your Website
We hear it all the time: "I don’t have any good photos." But here’s the truth—you don’t need a fancy camera or a professional photoshoot (though that never hurts). What you do need is the right kind of photos. Ones that help your future customers get a feel for who you are, what you do, and why they should choose you. Let’s break it down.
What to Capture
Your Space (Clean & Honest)
Whether it’s a store, campground, workshop, or trailer, people want to see where business happens. Make sure it’s clean, well-lit, and looks like real life.
You (Yes, YOU)
Customers want to know who they’re buying from. A smiling photo of you (and your team, if you have one) goes a long way in building trust.
Your Work or Product
Showcase what you do best. Finished work, in-progress shots, happy customers (with permission), or your most popular products all belong here.
Details
Close-ups of textures, signs, or tools give personality to your website and help folks feel like they’re already there.
Lifestyle & Action
Show people using your space or products. Campers roasting marshmallows. Customers shopping. Dogs running around. These moments bring life to your site
What to Skip
Dark, Blurry, or Cluttered Photos
If it’s hard to see or distracting, it won’t help your cause.
Screenshots of Reviews or Text
We can add these to your site properly! A screenshot is better suited for social media.
Logos on Everything
We love a good logo, but your website isn’t a NASCAR car. Keep it clean and only use logos where they make sense.
Stock Photos That Don’t Match
If your business is in Nebraska, don’t use palm trees. Use personalized and honest imagery.
Tips for Taking Better Photos with Your Phone
- Use natural light whenever you can
- Clean your lens (seriously!)
- Take more than you think you need
- Hold steady or use a tripod
- Shoot primarily horizontal (landscape)
Still Feeling Stuck?
We help our clients get the shots they need—even if all they’ve got is an iPhone and five minutes on a Tuesday afternoon. Our onboarding includes photo tips, examples, and a full support system. You don’t have to be a photographer. You just have to be willing to try. And if you’ve got a local friend with a good eye? Treat ‘em to lunch and get those pics taken. Future you (and your website) will thank you.