Don’t Build It and Bail: Why Your Website Should Keep Up With Your Business
We’ve seen it a hundred times. A business owner finally gets their website built—shiny, fresh, full of hope—and then… they ghost it. No updates. No changes. No new content. Just sitting there like a dusty flyer on a bulletin board no one checks anymore.
Here’s the hard truth: websites aren’t “set it and forget it” tools. They’re more like your storefront, your front desk, and your #1 salesperson all rolled into one. And guess what? They need upkeep to stay sharp.
A Website That Works With You
Your business doesn’t stand still, and your website shouldn’t either. Did your hours change? Got a new team member? Hosting a seasonal sale or launching a new service? If your website isn’t saying so, you’re losing trust and business.
Whether you handle updates yourself or hire a pro to do it, what matters is that it gets done. Regular maintenance keeps your online home clean, current, and useful. Updates, edits, and security aren’t a someday task—they’re an ongoing part of keeping your business looking sharp and running smooth.
Plus, let’s talk tech. Ever tried to visit a site and your browser throws up a big ol’ “⚠️ Not Secure” warning? Yeah—customers bounce faster than a squirrel in traffic. That’s why staying on top of security patches and software updates is key. It keeps your site safe, speedy, and showing up in search results. Because a great website doesn’t just exist—it works.
What Should You Be Updating?
You don’t need to overhaul your whole site every month—but you do need to keep it breathing. Here’s a quick list of things worth changing:
- Seasonal Updates – Hours, services, or promos that shift throughout the year? Reflect it online.
- Photos & Team Changes – Got new headshots, or did your nephew leave the crew? Keep it current.
- Events & News – Hosting a workshop? Community event? Let folks know.
- Reviews & Testimonials – Share kind words from happy customers. It builds trust.
- FAQs & Policies – If you're tired of repeating the same answers, your website should be saying them for you.
- Blog Posts or Announcements – Even just once a quarter is enough to show you're active and engaged.
How Often Should You Update?
Here’s a rhythm to help keep things fresh:
- Monthly: Small content edits or additions.
- Quarterly: Refresh photos, rotate testimonials, tweak SEO keywords.
- Yearly: Review your whole site—what’s still accurate, what needs to go, what can be improved?
The Real Investment? Staying Relevant.
Here’s the bottom line: you didn’t build a website just to have one. You built it to work for you. To bring in leads, answer questions, and showcase what makes your business special. That only happens if it stays fresh. So if your current site hasn’t changed since your cousin set it up back in 2014… it’s time to mark your territory online, again—and for good this time.
And if you want help keeping it updated without lifting a paw, well—the humans around here know a thing or two about that.