Snowbirds Are on the Hunt. Are you on the Map?
InEvery fall, like clockwork, they start their engines and hit the road—snowbirds. RVers from the north looking to trade shovels for sunshine and settle into a warm, welcoming spot for the winter.
But before they ever pull in to your park? They’re searching.
On Google. In Facebook groups. On Campendium. In forums.
And if your RV park isn’t showing up online—or worse, has a dusty old website that doesn’t tell them much—you’re already out of the running.
Why It Matters Now
Snowbirds don’t wing it. They plan months in advance. Right now, while your park might be bustling or blissfully full, next year’s guests are already researching. They’re clicking through search results, asking around in their RV clubs, bookmarking parks that look legit and feel trustworthy.
And if your park isn’t easy to find, easy to understand, and easy to love online? They move on.
What Snowbirds Are Really Looking For
These aren’t fly-by-night guests. Snowbirds show up with expectations, pups, and plenty of questions—and they’re comparing you to every other park on their list.
Here’s what they’re hunting for online:
- Clear, updated photos of the park and amenities
- Info on site types, hookups, and rates
- Details about pets (off-leash areas? breed rules?)
- Wi-Fi quality (non-negotiable these days)
- Booking instructions or an inquiry form
- A map of your park layout
- Local flavor: events, nearby shops, restaurants
- And yes… a phone number — because some still call to book
If your online presence doesn’t answer those basics? You’ve made it harder for guests to choose you, refer you, or come back next year.
What Happens If You’re NOT Online
- RVers skip you in their search
- Your guests can’t recommend you to their pals
- You waste time answering the same questions over and over
- You look less professional (even if your park is top-notch)
It doesn’t matter how great your dog park is or how clean your bathhouse sparkles. If folks can’t see it online, they won’t believe it exists.
Full This Winter? Still Not Off the Hook
So you’re booked solid this season? High paws to you. But don’t get too cozy.
A good website still helps you:
- Build a waitlist for next season
- Let current guests share your park with friends
- Handle common questions without repeating yourself
- Make a great first impression that keeps guests coming back
Even better? A well-built website works 24/7 while you sleep—or sip coffee at your morning social.
Get Found. Get Booked. Get Ahead.
You’ve already done the hard work — built the park, welcomed the guests, made the memories.
Now it’s time to show that off online. We created a roadmap for what long-term winter guests are looking for — and how your park can meet them right where they’re at.
Attracting Snowbirds: Top Tips for RV Park Success
Let’s make sure your park doesn’t just exist — it stands out. Because snowbirds are on the hunt... and you deserve to be on the map.